The NaturesPlus Quality Commitment:
NaturesPlus has worked hard to earn the loyalty of millions of satisfied consumers and health food retailers worldwide with our emphasis on high quality at every stage - from manufacturing to on-time delivery to retailers:
Selection of the highest quality safe and natural ingredients.
Over 1,200 natural vitamins and nutritional supplements to meet a wide variety of needs.
Customized nutritional products for men, women and children that deliver maximum results.
Innovative vitamins and supplements enhanced with special combinations of ingredients for maximum health and energy benefits.
State-of-the-art manufacturing facility. Our facilities maintain continuous adherence to cGMP compliance and superior standards through consistent review by our Quality teams. Natural Organics, Inc. is FDA and NSF registered.
Ongoing research and development continues to bring you and your family the most effective vitamins and supplements based on solid, scientific findings.
100% Consumer Satisfaction Guarantee - Refund, credit or replacement product provided if you’re not satisfied.
NaturesPlus is committed to supplying superior quality natural vitamins and nutritional supplements that meet the demands of our customers without compromise.
As a family owned, independent, and market-leading manufacturer, NaturesPlus has enhanced health and changed lives for the past 45 years. NaturesPlus products deliver energy, longevity and exhilarating feelings of peak nutritional well-being. Our mission is to provide pure, naturally therapeutic formulations that deliver the exceptional results you expect and deserve.
You only have one body to live in, and only one life to live! NaturesPlus and our naturally therapeutic formulas are the key to living this one life to the fullest.
Since 1972, NaturesPlus has been the natural product industry leader, not only with outstanding and effective nutritional products, but with our overwhelming commitment to support our customers, our retail partners, and the natural product industry through education, training and political advocacy.
A true pioneer, NaturesPlus has distinguished itself by its passionate commitment to science and research, and our vision to produce superior-quality supplements that deliver only exceptional results while never compromising our standards.
Our concept and that commitment are the same today as when we started in 1972: produce the best, naturally therapeutic, most effective formulas available.
NaturesPlus has a distinctively unique approach to the application of nutritional science, the abiding by and embracing of ethical standards, and the design of dedicated facilities to ensure the highest quality output with all of its product formulations.
This enlightened business focus allows NaturesPlus to be acknowledged as pre-eminent and unsurpassed in the nutritional supplement industry.
NaturesPlus sources superior-quality raw materials, encompassing thousands of vitamins, minerals, standardized herbal extracts and clinically studied patented ingredients.
NaturesPlus formulates using the most scientifically studied nutrients at the clinically documented therapeutic nutrient potencies.
NaturesPlus innovation using proprietary blends and emerging new compounds not only delivers cutting-edge new products to the NaturesPlus range but also stimulates the entire supplement industry forward.
NaturesPlus operates its manufacturing facilities under a self-imposed pharmaceutical standard, which is a stricter and more demanding set of guidelines than U.S. law or the natural product industry standards require.
NaturesPlus is the only manufacturer in the supplement industry to voluntarily and proactively provide independent, third-party laboratory assays which verify the quality, potency, and purity of each and every one of our supplements.
Our Unique Independent Laboratory Assay Program – your Assurance of Integrity, Quality and Results!
Throughout the entire process of producing supplements for you and your family, NaturesPlus performs hundreds of Quality Control steps that truly go “above and beyond.”
Our substantial dedication and investment in people, process, and infrastructure over the last five decades has resulted in gaining valuable perspectives on the delivery forms, manufacturing techniques and nutritional combinations that work best to maximize and support your health and well-being.
All of our steps culminate in true, naturally therapeutic, all-natural supplements that address underlying deficiencies and replenish, repair and restore levels effectively and safely without harsh side effects or synthetics.
NaturesPlus… the “Results Company.”
In the early 1970s, when Gerald Kessler founded NaturesPlus, he had a clear vision of the kind of products he wanted to produce. Carefully studying the natural vitamin market, he observed that consumers were seeking energy and an enhanced quality of life from their vitamins. He knew that only a supplement made with superior ingredients and the highest standards of manufacturing could result in exceptional products with the energy-releasing results consumers demanded.
GERALD KESSLER IN LOVING MEMORY
A giant of industry. A health supplement visionary. A lion among men.
A determined and spirited competitor who stood 6-foot-7 and spoke with a booming voice, Gerald Kessler was a man who invited superlatives. He lived without compromise, commanded respect and left a deep impression on anyone he met.
With his passing in March 2015, Mr. Kessler has also left a deep void both at Natural Organics, the company he founded and ran for 42 years, and throughout the industry that more than anyone helped saved from potentially ruinous government regulation.
Gerald Kessler grew up fatherless and in grinding poverty, spending much of his difficult childhood in and out of orphanages in New York City. But that hardscrabble upbringing fostered a lifelong determination to control his own destiny.
It was during the 1960s, while working as a pharmaceutical salesman, that he found that destiny by becoming a pioneer in the growing health supplement industry. Convinced that the traditional drugs he sold treated merely the symptoms – and not the causes – of disease, Mr. Kessler became focused on promoting good health through holistic, dietary means.
He began making and bottling homemade vitamins at night, and then, by day, selling them out of his trunk to health food stores between pharmaceutical appointments. Before long, he was able to quit his pharmaceutical job and in 1972 founded Natural Organics Inc., the acclaimed manufacturer and wholesaler of the NaturesPlus brand of supplements, in Long Island, New York.
His timing was impeccable. The company entered the market just as consumers, worried about widespread pesticide use and inspired by the popularity of the counter-culture, began turning to organic foods and natural products such as vitamins, minerals, herbs and botanicals.
But, again, Gerald Kessler was ahead of the curve. Rather than rushing to meet demand with products of inconsistent quality, as many rivals did, he insisted on providing only the best in NaturesPlus products. The NaturesPlus brand name reflected his insistence on improving on what nature produced, according to Natural Organics President Jim Gibbons.
“GK pioneered the process of taking an extract of an herb, standardizing it and then combining it with the whole plant,” he said. “So, unlike with other products, Natural Organics customers would always get the standardized concentrated potency of the active ingredient combined with the wisdom of Mother Nature.”
“So, unlike with other products, Natural Organics customers would always get the standardized concentrated potency of the active ingredient combined with the wisdom of Mother Nature.”
But it was Mr. Kessler’s decision to activate his inner “grizzly” that led to perhaps his most significant single accomplishment, one that many believe saved the industry.
In 1991, after years of following a hands-off policy, the U.S. Food and Drug Administration promulgated rules giving it regulatory control over supplements. The rules proposed reclassifying supplements as “food additives” and requiring manufacturers to provide “significant scientific agreement” to support label claims.
Mr. Kessler invited top executives from supplement companies to his Circle K Ranch near Santa Barbara, CA for an extraordinary summit. There he exhorted competitors to join forces for their mutual survival and kick in $100,000 each to mount a national campaign.
As part of that drive, he encouraged the nation’s 10,000-plus health food stores to urge their customers to write their Representatives, unleashing a practically unheard-of blizzard of protest on Congress. And then Mr. Kessler went to Washington D.C. himself. He and other industry leaders lobbied against the FDA’s proposed rules and drafted a countermeasure to keep supplements out of the regulatory grip of the agency by classifying them as “food.”
“He was relentless,” said lobbyist Tony Podesta, whom Mr. Kessler hired to push the countermeasure through Congress. “He would talk to anyone and everyone trying to persuade them that the ingredients in his products were safe and that the approach of DSHEA [Dietary Supplement Health and Education Act] would safeguard public health.”
When it looked like Congress might leave for the holidays at the end of 1994 without voting on the measure, Mr. Kessler refused to quit. He worked his way in to see then-House Minority Whip Newt Gingrich – and convinced the Georgia Congressman to hold up adjournment so Congress could approve DSHEA, a name Mr. Kessler himself chose.
The law, which went into effect in 1996, not only ended the FDA threat but paved the way for the tremendous growth of an industry that now exceeds an estimated $100 billion a year in global sales. More letters were written to Congress on DSHEA than on any other piece of legislation, leading then-President Bill Clinton to say that its passage “speaks to the diligence with which an unofficial army of nutritionally conscious people worked democratically to change the laws in an area deeply important to them.”
At the time of his death, the Natural Organics company that Mr. Kessler started from his home had become a manufacturing and sales machine for its NaturesPlus brand, employing nearly 400 people and selling more than a thousand products in 130 countries around the world.
The continued success of Natural Organics and NaturesPlus, and the thriving natural supplement industry as a whole, ensure that Gerald Kessler’s corporate and personal legacy will endure for generations.
With a tenacious loyalty to his own vision, Mr. Kessler dramatically improved the lives of millions of people across the globe.
Gerald Kessler, 1934 - 2015